Our Story

After years of infertility and IVF, we were more than ready for our baby girl. We had dreamed about her, hoped for her, and waited so long to finally hold her.

Then Eloise was born, and everything changed. Along with all the love came a rare diagnosis, Gabrielle de Vries syndrome, and with it a world of struggles, appointments, and unknowns we never saw coming.

Somewhere in the middle of all of it, between celebrating every milestone and dreaming about all that's still ahead for her, Eloise & Co. was born.

This little brand is rooted in love, hope, and the joy found in life's smallest moments, because of one very special little girl. Every piece is made with that same feeling in mind: beautiful little clothes for the days that become memories, the celebrations worth dressing up for, and the everyday moments you wish you could keep forever.

Thank you for being here from the very beginning. We're so glad you're part of our story.

With love,

Cassie (Eloise's Mom)