Eloise's story
After years of infertility and IVF, we had dreamed about our baby girl for so long. Then Eloise arrived, and our whole world changed.
Along with all the love came a rare diagnosis, Gabrielle de Vries syndrome, and with it a season of appointments, unknowns, and learning to see the world in a brand-new way. We started celebrating everything: a new expression, a new sound, a new movement, a first outfit, a first birthday.
Every milestone became a moment worth dressing for.
Somewhere between the hard days and the sweet ones, Eloise & Co. was born: timeless little clothes for the days that become memories, made to be worn, photographed, loved, saved, and one day passed down.
And because we know how overwhelming a new diagnosis can feel, a portion of every order goes to families just beginning their own journey.
With love, Cassie (Eloise's mom)








