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Hand-painted pink striped tent whose bow unties and curtains open, with a swan on top and a topiary on each side

Eloise & Co.

Dressing babies like babies

Classic pieces, comfortable fabrics, and thoughtful details made for real life.

Watercolor of Eloise waving from a pink sofa in a garden, with swans, a pool, and her birthday cake
Thanks for being here! Love, Eloise
Where it began

Eloise's story

After years of infertility and IVF, we had dreamed about our baby girl for so long. Then Eloise arrived, and our whole world changed.

Along with all the love came a rare diagnosis, Gabrielle de Vries syndrome, and with it a season of appointments, unknowns, and learning to see the world in a brand-new way. We started celebrating everything: a new expression, a new sound, a new movement, a first outfit, a first birthday.

Every milestone became a moment worth dressing for.

Somewhere between the hard days and the sweet ones, Eloise & Co. was born: timeless little clothes for the days that become memories, made to be worn, photographed, loved, saved, and one day passed down.

And because we know how overwhelming a new diagnosis can feel, a portion of every order goes to families just beginning their own journey.

With love, Cassie (Eloise's mom)

Giving back

Every stitch gives back

Eloise's story is part of every piece we make. A portion of proceeds supports families navigating a new rare genetic diagnosis, helping provide connection, resources, and support during a time that can feel overwhelming.

Celebrate childhood. Support families.

i

You choose a piece

Something you'll want to remember your child wearing.

ii

We set aside a portion

From every order, for families beginning their journey.

iii

A family is supported

Connection, resources, and support after a new rare diagnosis.

In the details

Classic on the outside. Thoughtful on the inside.

Thoughtful snaps

Lead-free snaps on every piece, including at the bottom of our bubbles for easy diaper changes. An heirloom look, without the fight.

Sweet details

Smocked bodices, lace trim, and puff sleeves, the way baby clothes used to be made.

100% cotton

Soft, breathable cotton and cozy cotton corduroy, chosen for how they feel on little skin.

Made to be worn, loved, saved, and passed down

A first birthday. A family portrait. A Sunday morning. Years from now you'll open a box, find the dress, and remember exactly how little they were.

Because they're only little once

Join the Eloise & Co. family

Sign up for 10% off your first order, plus first looks at new collections and sweet stories from our community.